Commonly Used Terms in Content Writing
There are many terms that are used in content writing, blogging and in SEO. Commonly used terms in SEO are explained in an easy way to know about acronyms especially.
Traffic: Visits to a website are known as traffic.
URL: URL stands for Uniform Resource Locators and URL are addresses for a page or post on the web.
Backlinks: Backlinks are the links from other websites that point to your content or website.
Internal links: Internal Links are the links on your own site that point to your other posts or pages on the same website.
Keyword Difficulty: Keyword Difficulty is an estimate that how difficult it is for a website to outrank their competitors.
Long-tail keywords: Keywords containing more than three words. Because of their length, they are often more specific than short-tail Keywords.
PA: PA Page Authority is same like DA that predicts ranking ability of a site’s page.
Referral Traffic: Traffic sent to a web page from an another web page.
CPC: Cost Per Click, means how many revenue is received on a click on ads click on a website.
CPM: Cost per Mille means average cost earned on thousand page views.
RPM: Revenue per Mille means average cost earned on thousand ads link click.
Alt text: Alt text stands for Alternative text and it is the text in HTML code that is used to describe the images.
Duplicate content: Content that is published two or more time on same domains or between multiple pages of a single domain.
Meta descriptions: It describe the contents of the page that they’re on. Search engines use these as the description line in search result snippets.
SSL certificate: A “Secure Sockets Layer” is used to encrypt data for security measure passed between the browser and web server.
Thin content: Content that adds little-to-no value to the visitor.
Thumbnails: Thumbnail images are a smaller version of a larger image.
Title tag: An HTML element that specifies the title of a post or a page.
Bounce rate: The percentage of total visits that land on a page and leave same page without exploring other pages e.g., if someone visited your home page and then left before viewing any other pages, that would be a bounced session.
Click-through rate (CTR): CTR is the ratio of impressions to clicks on URLs of your site.
Black hat SEO: SEO practices that do not comply with Google’s quality guidelines.
Crawling: It is a process by which a search engine discovers url of a web.
De-indexed: A url or group of urls being removed from Google’s index.
Indexing: The indexing is storing and organizing of content by search engine during crawling.
Organic: When a search engine provide an information to a searcher by own matrix as opposed to paid searches.
SERP: Stands for search engine results page. Those users see after conducting a search.
White hat SEO: SEO practices that are propose by Google and meet its quality guidelines.
Caching: Cashing is a saved version of a web page on cache memory.
Cloaking: To Show different content to search engines than you show to human searches.
Crawl budget: The average number of urls a search engine bot will crawl on your site during crawling.
HTML: It Stands for Hypertext markup language and it is the language that is used to create web pages.
Sitemap: A list of URLs on a site that a crawler can use to discover and index content of your site.
Search volume: The number of times a keyword was searched on a site. Mostly, keyword research tools show an estimated monthly search volume as Google Ads.
Auto-generated content: Programmatically generated content that is not written by humans.
Image sitemap: A sitemap that contains only image URLs on a website.
Keyword stuffing: A tricky approach involving the excessive use of main keywords and their variants in your content and links.
Link volume: The number of links on a website.
AMP: AMP stands for Accelerated Mobile Pages (AMP) and designed to view sites on mobile phones.
Domain name registrar: A company that handles the reservation of domain names. Example: Bluehost, or Hostgator.
IP address: IP stands for internet protocol and it is a string of numbers that’s unique to each specific website.
DA: DA stands for Domain Authority. It is a Moz metric used to predict a domain’s ranking ability based on many aspects.
Google Analytics: A Google’s tool that helps website owners to know them how people are engaging with their website.
Guest blogging: Guest blogging involves creating an article to a publication in the hopes that they will feature your article and allow you to include a link back to your web page.
Link exchange: Link exchanges is “you link to me and I’ll link to you” tactics.
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